External Affairs
External Affairs Strategic
Plan
Mission
Provide the foundation for establishing an athletics department that creates equity, pride and a rewarding experience as it relates to Louisiana Tech Athletics for students, alumni and all constituents of Louisiana Tech University.
Goals
- Enhance athletics image and brand
- Expand and grow athletics fan base
- Further engage athletics current fan base
- Expand and increase current revenue streams
- Create new revenue streams in an effort to advance Louisiana Tech Athletics to a higher level of excellence
Working Plan
- Develop an enhanced athletics brand
- Increase merchandise sales and distribution
- Develop an innovative and aggressive ticket sales strategic plan
- Develop an enhanced fan friendly ticket operation system
- Enhance technology and organizational systems within External Affairs Department
- Enhance corporate sponsorship operations
- Develop corporate sponsorship fulfillment organizational system
- Enhance corporate sponsorship stewardship
- Expand corporate sponsorship solicitation
- Effectively implement an athletics advertising operational plan
- Implement online ticketing software to allow fans the option of buying tickets online
- Enhance the athletics Web site by adding Game Day Information, Tech music downloads, Louisiana Tech ringtones and wallpapers and other useful and exciting information to help engage fans into the spirit of Louisiana Tech.
